Xénia Geller (from Schweiz) has just graduated from the Codesign Master program.  She has been collaborating with Irma and Coop Amba. They asked her to design a pop-up which could help Irma & Coop Amba to engage with their customers. Xenia wanted to created a space – an environment where people could explore and create future sustainable solutions together.


Xenia explains: Irma’s Pop-Up Lab is a design concept that enables Irma’s employees to engage customers in the exploration and development of future sustainable solutions. The design concept, which has been largely developed within the Irma Platan shop on Vesterbrogade 162, Frederiksberg, is a process comprising of three interlinked interventions: Let us know, Tell me why, and Let’s make it.

The Let us know intervention generates curiosity and encourages customers to reflect on open and speculative questions exposed in the shop or within an Irma event. The Tell me why intervention questions customers more formally, inviting them into a dialogue around a specific topic or action happening in the shop, and/or around a product/service offered by the shop. The Let’s make it intervention, gathers environmentally conscious and active people, as well as customers who are emotionally attached to their local Irma store, in a co-creative session to elaborate by making prototypes of new future solutions based on given insights.

The process is interlinked, as the outcomes or insights generated from one intervention can feed into and inspire material that can be explored further during the next intervention. The process is delivered to Irma in the form of a toolkit, which combines an educational training program and supporting visual material.

As Irma’s Pop-Up Lab concept can take place in any Irma shop, and be facilitated by Irma’s employees who would have followed the required training program; the toolkit is framed within the platform of a mobile application to allow for easier sharing and an intuitive user experience. Furthermore, the application allows each user to upload stories, videos and images from the interventions they facilitate, and react to other users’ stories. Hence, users can learn from each other’s experiences, and also use feedback to determine the direction the generated outcomes should take.

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Xénia Geller in collaboration with Irma & Coop Amba.


Xenia has been working with UN Goals 11, 12 and 13

Learn more about the thesis project at the Design and Architecture Graduation Exhibition 1/7 – 13/8 2017 from 11.00 – 18.00 at KADK, Udstillingen and Festsalen: Danneskiold-Samsøes Allé 51-53. 1435 Copenhagen K.

About Eva Brandt

Eva Brandt is Professor in Social Design at Design School Kolding since May 2019. Before she was professor (MSO) at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation, and holds a Ph.D from 2001. Eva is scientific leader of the Lab for Social Design. Previously she was co-leading the Center for Research in Codesign (CODE). Since September 2014 she has been part of the main faculty for a two year international MA-program in codesign. The main part of her research is about how designers can stage open design processes (design labs) with many participants who both can inquire into existing practices and explore possible futures in common. She also contributes to theorizing about experimental design research driven by programs and experiments. She has been contributing to several books such as Design Spaces (IT Press, 2005), Rehearsing the Future (The Danish Design School Press, 2010), XLAB (The Danish Design School Press, 2011), Facilitating Change – Using Interactive Methods in Organizations, Communities and Networks (Polyteknisk Forlag, 2011), and Routledge International Handbook of Participatory Design (Routledge, 2013). Eva has been chairing the Nordic Design Research Conference in 2013.
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