Seminar: Design moves: Translational processes and academic entrepreneurship in design labs


CODE are happy to invite you to a seminar with Luca Simeone on Wednesday February 22nd from 11 – 12 at KADK, building 90, room 90.3.15. The seminar is based upon Luca’s PhD thesis that investigates the relation between the design activity and entrepreneurial ambition of three academic labs: MIT Senseable City Lab, metaLAB (at) Harvard, and Medea at Malmö University. These labs are positioned at the borderland of academic research as they operate with external stakeholders (industry, NGOs, government institutions) through, for example, joint strategies of intellectual property management or the creation of start-ups. Various economic and social factors motivate the development of these collaborative spaces including the need for academia to secure alternative sources of funding and the political ambition to incorporate knowledge production into the existing value circuits of the market economy. In these spaces, stakeholders with varying interests, agendas, and power positions interact through what can be conflictual and tense processes. 

Through the combination of ethnography-inspired methods and a semiotic interpretative framework, the study explores how design practice contributes to value creation in entrepreneurial academic labs. It also focuses on the translation aspect of academic entrepreneurship as emerging from the interrelation of varying and transversal design moves and modes. Spatially dislocated and materially re-articulated within different contexts, the format of the lab actualizes diverse interpretative directions and shifts in meaning relating to multiple stakeholders at certain moments in time. In the three labs under study, some moves were pulled toward a linear development process by logic aimed at creating products to be commercialized or publicly showcased, while other design moves aimed to preserve complexity and redundancy and retained a high level of openness to external contributions. 

To varying extents, the three labs also activated and sustained the more ambiguous aspects of design as a translational practice. In a sense, these academic labs exemplify in-between spaces that, within the context of the design projects studied, articulate a type of translational entrepreneurship which allows multiple stakeholders to retain their divergences while simultaneously building upon their convergences in coordinated action. This translation activity traveled nonlinear routes but was firmly anchored to what was found to be asymmetrical power dynamics and negotiation as well as certain alliances and actively sustained ambiguity.

After 30 minutes presentation there will be time for questions and roundtable discussion. Participants are welcome to stay for lunch (at their own expenses) afterwards. 

Luca Simeone can be contacted at me [at]

Design Management, Interaction Design, Design Anthropology

About Eva Brandt

Eva Brandt is Professor in Social Design at Design School Kolding since May 2019. Before she was professor (MSO) at The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation, and holds a Ph.D from 2001. Eva is scientific leader of the Lab for Social Design. Previously she was co-leading the Center for Research in Codesign (CODE). Since September 2014 she has been part of the main faculty for a two year international MA-program in codesign. The main part of her research is about how designers can stage open design processes (design labs) with many participants who both can inquire into existing practices and explore possible futures in common. She also contributes to theorizing about experimental design research driven by programs and experiments. She has been contributing to several books such as Design Spaces (IT Press, 2005), Rehearsing the Future (The Danish Design School Press, 2010), XLAB (The Danish Design School Press, 2011), Facilitating Change – Using Interactive Methods in Organizations, Communities and Networks (Polyteknisk Forlag, 2011), and Routledge International Handbook of Participatory Design (Routledge, 2013). Eva has been chairing the Nordic Design Research Conference in 2013.
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